National Pie'n'Mash Week
The annual celebration of Cockneys’ favourite food takes place Monday March 10th -16th.
We’re busy campaigning to gain what’s called Protected Food Status (as already given to the likes of Cornish Pasties and Bramley apple pies), for our beloved Pie’n’Mash.
For business owners - we have a range of free downloadable promotions for you to make the most of the special Week’s opportunities.
We’re encouraging everyone to enjoy Pie’n’Mash.
Why not take a child or youngster a ‘Pie’n’Mash Newbies’ to enjoy their first taste and receive a special commemorative certificate.
Or if you know a grown-up who has yet to taste its delights share the pleasure and earn a ‘No longer a Pie’n’Mash Virgin’ recognition.
Or for regulars, try different shops and be a Pie’n’Mash tourist and become a ‘Pie’n’Mash Pilgrim’.
The Modern Cockney Festival
National Pie’n’Mash Week is organised as part of the Modern Cockney Festival (March 1st to 31st) that celebrates the culture, heritage, and identity of ‘non-posh Londoners’, based on positive, inclusive values.
Discover which of the four Cockney tribes you might belong to. Are you ‘Old School’, ‘New School’, ‘Cockney Diaspora’, or ‘Ancetsral Cockney’.
Check out the Modern Cockney Manifesto. Click the download button below.
Find out more about the Festival’s events, inspiring stories, resources, research materials and more at www.moderncockneyfestival.org.uk
Check out below what's in store
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@CockneyandCaribbean
Leading TikTok influencers are doing The Pie and Mash Pilgrimage: 7 Pie Shops in 7 Days spending a week visiting Pie’n’Mash shops, inviting their followers to become ‘pilgrims’ and join the journey.
Commenting on their journey, Danny and Carlene said: "We’ve had two pie shops close their doors since the pandemic, so we know first-hand how important it is for people to get behind their local Pie’n’mash shops. The only way it survives is if we keep eating it, simple as that”.
“We’ve got loads of followers who’ve never had proper Pie’n’Mash and always ask to tag along, so we thought why not make a tour of it for Pie’n’Mash Week? Seven shops, seven days, and everyone’s welcome!”
To join the pilgrimage and for more details head over to TikTok @cockneyandcaribbean.
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Sir Michael Caine
For Pie’n’Mash business owners, why not offer a free cup of Rosie Lee on Sir Michael Caine’s birthday to respectfully pay our birthday wishes and show our great affection for the legendary actor.
Offer to any customer prepared to do a Michael Caine impression, or shares their two favourite films of his, or tell a fact about Cockneys that not many people know about.
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Pie’n’Mash Futures report
Contains a 7 point plan to stimulate conversations about the future of Pie’n’Mash
1. We need to obtain Traditional Status Guaranteed
2. Need for greater respect and recognition from public institutions
3. Producers need to practice ‘Balanced evolution'
4. The Pie’n’Mash business community needs to come together
5. A call to action for the Pie’n’Mash fan community to do more
6. A revitalised national strategy for promoting British regional foods such as Pie’n’Mash
7. Create a new narrative for Pie’n’Mash - and for Cockneys
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Act now
1. Spread the word about National Pie’n’Mash Week
2.Visit either your favourite Pie’n’mash shop, or one you’ve not been too. If you can’t get to a shop , order online.
3.Don’t go alone. Take a ‘Newbie’, ‘Virgin’, or be a ‘Pilgrim’ to share the love of Pie’n’Mash
4.Support the campaign to get Traditional Status Recognition and get Pie’n’Mash the respect it deserves.
Get stuck in!
SIGN THE CAMPAIGN PETITION
Visit the petition website 38 Degrees and sign to show your support. Get family, friends, neighbours, or colleagues to sign as well. Just click the button below to join the thousands already making a stand.
OUR SUPPORTERS
'If you're a pie'n'mash business and support the campaign, send us your logo to add to the site'
Email your logo to hello@growsocialcapital.org.uk
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